Abdualiyeva A.
LINGUISTIC MEANS OF CREATING AN IMAGE OF AUSTRALIAN CULTURE IN THE DOMESTIC MEDIA *
Аннотация:
article deals with the problem of constructing the image of Australian culture using linguistic means. An overview of the development of scientific thought in the field of image is presented. The author draws attention to the lack of a unified approach to the definition of the term "image".
Ключевые слова:
image of culture, mass media, linguistic means, image creation
The concept of "image" still has no definite interpretation, despite the fact that a considerable amount of research has been conducted. The very meaning of the English word “image” is misleading, as it has many different semantic meanings depending on the context. Traditionally, such meanings as "personification", "representation", "reputation", "prestige" can be distinguished.At the moment, there is no definition of "image" from the point of view of linguistics. But among specialists from other fields of knowledge, "image" is interpreted in different ways.1. From the point of view of psychology, image is interpreted as "a way and result of the self-activity of the subject, when the image situation itself, specific image tasks and the real image itself as an alienated form of representation and substitute are beyond consideration" [3, 254 p.].2. From the point of view of political science, image is considered as the properties and qualities of a subject that are attractive to the public, which allows him to solve a certain political task [3, 254 p.].3. In sociology, image is considered as "personification, implying the ability and need of people to project their inherent expectations and stereotypical attitudes onto specific individual "bearers" of appropriate images" [3, 254 p.].4. In communication studies, image is an image of a real fact, event, phenomenon, person, institution, formed from personal communication experience, based on media reports, rumors, advertising, as well as through the professional activities of image makers [3, 255 p.].According to I. G. Mahatadze, the image is the communicative unit that allows you to work with public consciousness. The selection of a limited number of characteristics from the total mass forms the image, i.e. a kind of "crystallization" of characteristics occurs. The selected image characteristics allow for a more intense impact. It is recommended to select only those characteristics that are "doomed to success in advance" [4, 44 p.]. Image as a set of individual characteristics "sets the essence of a person or organization in a concentrated form", "in a number of areas, it is the image that becomes the basis of information". Since a person lives not only in the real world, but also in the symbolic world, the image acts as a unit of the symbolic world.The image of the country is a complex of objective interrelated components of the state system. The complex of these components is the basis that determines what kind of reputation a country acquires in the minds of citizens and in the minds of the world community as a result of certain actions.Culture is a holistic phenomenon that represents the people living in a country, not only as a population, but represents them as a people or nation. The concept of culture includes science, education, cinema, music, sports, moral norms of behavior of people and the state. It is the cultural component of the country's image that adds brightness and taste to people's idea of the country. The culture of a country is a combination of traditions, values, customs and art characteristic of a particular nation. It is a continuous process and product of evolution, reflecting the history and uniqueness of each State. The culture of a country determines its identity, distinctive features and the way of life of its citizens. The country's culture is based on a system of values that influences the social, political, economic and aesthetic aspects of society. This system defines norms of behavior and worldview, forms public consciousness and relationships between people. The culture of a country can include language, religion, traditions, folk art, cuisine, fashion, sports, and more.The peculiarities of a country's culture may be related to its geographical location, climate, history, national composition and other factors. For example, the climate and geographical location of Australia is associated with a large number of citizens interested in summer sports and extreme sports.Sports, music and education are considered as culture-forming components in this work.Australia is famous for its athletes all over the world, to this day Australia is trying to maintain its image by athletes winning the Olympics and world tournaments. In the Australian media, you can often find articles dedicated to people who have become legends in the world of sports, for example:Australians take great pride in the sporting features of our compatriots — indeed a large degree of our national identity has been forged on the playing field. (9N)In this example from an article about athletes in Australia, a stable expression is used that focuses on pride in their athletes. As mentioned in paragraph 1.2, the evolutionary path of technology development reflects profound changes in society and in mass communication. One of the characteristic linguistic processes is the dissemination of conversational style norms in the main texts of the media language, such as news, information analytics and comments. This phenomenon reflects the desire for closeness and accessibility in communication with the audience. Conversational structures and expressions are integrated into more formal genres of media texts. Often, epithets are used in articles reflecting the cultural component of Australia's image, for example:Bradman still holds the highest Test batting average of any batsmen at 99.94, and his insatiable run-making prowess is unlikely ever to be bettered. (9N)The epithet in this case describes an athlete from Australia as a man who broke his own records, pointing to him as an athlete with "insatiable skill in running." The epithet contains an expressive characteristic of the athlete and reveals an emotional attitude towards him. This epithet, according to the classification of V. I. Shakhovskaya, is original, since this object (skill) is not characterized by such a trait (insatiable). It is worth noting that the cultural component of the country's image somehow reflects the citizens themselves. Thus, this epithet, through cultural knowledge of the country, creates a national image for the reader, pointing to the trait of an athlete as a national characteristic.You can also find articles about music in the Australian media:Heard of a small rock group called AC/DC? Australia’s music scene has gone from strength to strength in recent years with names like Flume, Vance Joy, Pnau, Vera Blue, Gang of Youths, King Gizzard and the Lizard Wizard, Tone and I, and Mallrat hitting the airwaves and festival stages around the globe. (TDT)In the example, the author not only compares local musicians with the legendary rock band AC/DC, but also uses a proverb. Proverbs increase expressiveness and expressiveness in both oral and written texts. It is usually more typical for proverbs to be used in fiction, but in journalistic texts proverbs help to realize the taste of speech and the choice of linguistic means. Thus, the author was able to attract the reader's attention due to the colorfulness of the text. A comparison in a world-famous musical group and the use of a proverb forms the recipient's image of a country capable of realizing its talents, achieving a high level of skill on the world stage.
Номер журнала Вестник науки №5 (74) том 2
Ссылка для цитирования:
Abdualiyeva A. LINGUISTIC MEANS OF CREATING AN IMAGE OF AUSTRALIAN CULTURE IN THE DOMESTIC MEDIA // Вестник науки №5 (74) том 2. С. 486 - 490. 2024 г. ISSN 2712-8849 // Электронный ресурс: https://www.вестник-науки.рф/article/14401 (дата обращения: 06.12.2024 г.)
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